ALS Ice Bucket Challenge: Why Don't We Just Donate Instead of Wasting Water? Because We Won't
Lessons Learned From The Ice Bucket Challenge - Midas PR
Viral sensation ALS Ice Bucket Challenge elicits cheers and jeers - WHYY
Redeeming Value of Social Media: How the Ice Bucket Challenge Invigorated the ALS Association - The CPA Journal
Video: Freezing for the ALS cause - West Central Tribune | News, weather, sports from Willmar Minnesota
8 Game-Changing Marketing Lessons From the ALS 'Ice Bucket Challenge' | Inc.com
ICE BUCKET CHALLENGE: All wet for the cause
Ice Bucket Challenge: Can Lightning Strike Again? - The New York Times
Ice Bucket Challenge': new ALS drug approved with funds raised
Ice Bucket Challenge: It raised millions for motor neurone disease – but charities told not to waste their time trying to go viral | The Independent | The Independent
Reif iced for a good cause | MIT News | Massachusetts Institute of Technology